Laurence Vittes is a principal in The WolfGang, a consulting and production firm specializing in the classical music industry. Recent projects include the creation of a new identity, logo and marketing brochure for The Pasadena Symphony, and a chapter on planning in a new McGraw-Hill handbook on computer-based training technology. His marketing expertise launched the phenomenally successful Naxos record label and his writing has appeared in The Los Angeles Times and Gramophone.Laurence reviews performing arts television for The Hollywood Reporter.