Want to know which principles of marketing and advertising will guarantee you success in singing and any other profession?
Here are five for starters:
- The Law of Concentric Circles
- Utilize your credibility efficiently and with leverage.
- Make all of your materials and advertisements about “them” and not you.
- Know and promote the product of your product. Knowing no one cares what your product is, but only what it does for them.
- Develop and maintain a House List.
These principles have led people for more than 700 years – singers included – to become successful – to get what they wanted. You ought to get what YOU want. Why not?
If you’d like a detailed explanation of each of these and a whole lot more that you can put into play immediately, attend the Auditions Plus Workshop.
CS & Auditions Plus General Manager Alex Stoddard will be there to teach you how to use Auditions Plus to manage your career and get all of the auditions before anyone else knows about them; not just in opera and classical music, but he’s got the world of musical theater, jazz, and other music covered as well.
Mark Stoddard, business and marketing expert (and author of the popular business book Marketing Singers) will be there to expand on the marketing principles above.
We guarantee you this: come, learn and put these tried and true principles to work and you will be pleased with how much singing work you’ll have, how much you’ll get paid and how much more you’re going to love your singing skill.
The Auditions Plus Workshop will be in Orem, UT tomorrow at Summerhays Music and you’re invited to attend. Registration information is online at www.classicalsinger.com/workshop.
And if you or your school would like to host the Auditions Plus Workshop, email info@classicalsinger.com.
