By Mark Stoddard, author of Marketing Singers, a business and marketing guidebook written specifically for singers. For a true singer, singing is life and as essential as breathing. That
By Angela Peterson Winter Let’s face it, rejection stinks! But it’s also inevitable. And, it turns out, the one thing that can keep rejection from sinking its painful talons
By Angela Myles Beeching This week I’m re-appreciating a great life lesson I received years ago from my good friend and colleague Michael Gaskins. We used to work together
By Mark Stoddard, author of Marketing Singers, a business and marketing guidebook written specifically for singers. No amount of good marketing advice can improve a bad product. Marketing only gets
By Carol Kirkpatrick, author of ARIA READY, The Business of Singing First let me say that failure can be an important part of the process of success. Why?? Because
By Mark Stoddard, author of Marketing Singers, a business and marketing guidebook written specifically for singers. As you go about your business of singing, and seek to understand from
By Carol Kirkpatrick, author of ARIA READY, The Business of Singing “When I was 5 years old, my mother always told me that happiness was the key to life. When
By British tenor, blogger, and author Christopher Gillett. Getting work abroad in the first place is pretty difficult unless you have an agent. That certainly always used to be
By Mark Stoddard The following is an excerpt from Mark’s best-selling book Marketing Singers, a business and marketing guidebook written specifically for singers. It is available online at www.classicalsinger.com/store.”
By Michelle Latour What made you decide to pursue singing? Many singers are inspired by someone they admire or who encourages them: a choir director, a voice teacher, or
By Mark Stoddard How many words should your flyer or advertisement contain inviting people to your concert or performance… assuming you want a full house? How many words should
By Angela Myles Beeching Seems like an odd question for musicians, “What business are you in?” Terry O’Reilly, in his excellent CBC radio show “Under the Influence” (from
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