Latest Articles

How to Brand, Market, and Promote Your Opera Company

In article three of this five-part series on how to create your own opera company, learn the ins and outs of creating a strong brand through a logo, company name, and mission statement. Then read how to market and promote that brand through social media and the press.

Nov 01 Genevieve Thiers

Leading Tenor? : What a Bore!

The leading tenor may get the girl, but the character tenor gets the laughs and so much more. Steven Cole explains what makes a character tenor.

Nov 01 Steven Cole with Joseph Smith

Gathering Feedback : Nine Tips on Asking for It and Understanding It

Can’t figure out why you’re not getting ahead? Receiving conflicting advice? Here are some tips for sleuthing out the truth and putting it to use.

Nov 01 Amanda White

The Entrepreneurial Career : Got Grant?

Raising money from foundations isn’t easy, but several funders want to support artists just like you.

Nov 01 Amanda Keil

From the Editor : What Other People Want

I have a love-hate relationship with e-mail. I love it because it makes communicating with others so much easier! I hate it because my ever-overflowing inbox is also ever-overwhelming. But

Nov 01 Sara Thomas

Bulletin Board : News, Tidbits, Musings, and more

New Conductor Bites Off More Than He Can Chew Conducting the Oslo Philharmonic, Vasily Petrenko won excellent reviews for his season-opening performances, but comments the 37-year-old Russian later made to

Nov 01 Maria Nockin

Necessary Performance Equipment

“A lot of the students have gotten the message that the song is as much about the text as the music. But sometimes they interpret the text by itself, not

Oct 29 Carol Kirkpatrick

Knowing Your Value

At a workshop at Manhattan School of Music, two recent alumni spoke about the challenges and surprises they faced in transitioning from students to professionals. They each described how

Oct 23 Angela Myles Beeching

Tis' the Season! (for auditions)

“Every artist was first an amateur.” – Ralph Waldo Emerson I have been adjudicating many auditions like the Metropolitan Opera and San Francisco Auditions plus many others for

Oct 22 Carol Kirkpatrick

Waking Up in Italy

We want to hear from you! Welcome to a new series on the Auditions Plus Blog. We want to share your experiences with other singers, teachers, and performers. So if

Oct 22 Auditions Plus

Mental Preparation for Auditions

Perhaps singers should heed Abraham Lincoln’s famous quotation, “You can please some of the people some of the time . . . but you can never please all of the

Oct 18 CS

Fred Astaire’s Career & YOU

In a recent article on two new books about Fred Astaire (NY Review of Books, “They’re the Top“), Arlene Croce closes with this summary of his extraordinary career, writing that

Oct 09 Angela Myles Beeching